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How did Mondelez use Facebook to sell its Stanley Cup Oreo | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Russ Martin/Marketing magazine

Last winter, Mondelez was looking for ways to maximize its corporate sponsorship of the NHL. It had invested in hockey because of the sport’s cultural relevance in Canada and decided to pair it with one of its most culturally relevant products: the Oreo.

http://www.canadiangrocer.com/top-stories/how-did-mondelez-use-facebook-to-sell-its-stanley-cup-oreo-48029
 

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